There can be a range of problematic issues with Lego Arctic
sets such as encouraging the exploration for, and depletion of, finite natural
resources around the world through play; rather than encouraging individuals to
find new alternatives. But regular readers of this blog will know that the main
focus is the gender of mini-figs in Lego sets not the depiction of problematic
scenes and situations, unless they are specifically gendered in nature.
Thursday, 18 August 2016
Thursday, 11 August 2016
What do mini-figs do on holidays? Part 3
In this
final part, I will look at the differences in gender in terms of the
accessories mini-figs are given, set release dates and the number of pieces
each set have.
Monday, 1 August 2016
What do mini-figs do on holidays? Part 2
In Part 1,
I primarily looked at the Leisure sub-theme sets that came with a single
mini-fig. But what about the sets with more than one mini-fig. This blog will
look at how mini-figs holiday when they aren’t travelling solo.
Wednesday, 30 March 2016
What do mini-figs do on holidays? Part 1
With summer
fading quickly or spring emerging and Easter behind us for another year, I have
decided to write this blog on the leisure activities of the Lego theme Town. Because,
hey, even mini-figs need a break every now and again.
Friday, 4 March 2016
The builders of Lego Town
There isn’t a huge deal to say on the Construction sub-theme
of Lego Town. There were a total of 20 sets released over 17 years between 1980
and 1997. The majority of these sets included only a single mini-fig. There
were only three sets that included more than one mini-fig.
18 of the 23 mini-figs in the Construction sets were all
wearing a hard hat as would be appropriate in most construction settings. There
were only seven mini-figs that had accessories other than a hard hat. These included
jack hammers, shovels, brooms, spanners and road signs or cones.
Sunday, 21 February 2016
Paradisa - an attempt at Girl Lego
Paradisa was one the many sub-themes of the prominent Lego
theme, Town itself introduced in 1978. Paradisa has been one of Lego’s many attempts
at including girls, or rather redirecting them away from ‘normal’ Lego to sets
that fitted within gender stereotypes. There were a total of 18 sets produced
between 1992 and 1997. The common feature of these sets was the large use of pink
and white coloured bricks. Although other coloured bricks did appear in sets,
the vast majority were pink, white, grey or green. A number of these bricks
were only available in the Paradisa sets.
Friday, 19 February 2016
Why the Pirate Princess and the Governor's Daughter?
Until relatively recently, Lego was rather restricted in how
they told the stories of their mini-figs. There were limitations in how the
fantasy that developed around each set at the workshop made it into homes
across the world and the imagination of children and adults. To portray the
mini-figs, Lego would have to include each description through the
instructions, only available through purchasing the set. However, that has all
changed with the explosion of the internet and information accessibility. Lego
has willingly jumped on board with their website, not only advertising and
selling their sets around the world but also selling the stories of their mini-figs
and bricks. It has given Lego yet another avenue to provide the stories associated
with the humble brick to people all over the world, regardless of whether that
set had been purchased or not.
Sunday, 7 February 2016
Pirates and accessories - what do they fight with?
Pirate themed sets were the first to feature LEGO versions
of firearms. In addition to firearms, Pirate sets also included a large number
of other accessories like treasure maps, swords, shovels, axes, hats of all
varieties, backpacks. Most commonly, imperials and pirates held cutlasses,
pistols or muskets whilst islanders tended to have bow and arrows, spears and
shields.[i]
For the 284 male and female mini-figs in the Pirate Lego set
I analysed, there is a grand total of 669 accessories held or worn by a
mini-fig in either the instruction manual or on the set box. However, the
number of accessories doesn’t end there. In a number of sets there is a number
of accessories sitting next to a mini-fig as they row a boat or eat food. In
some cases the accessories that belong to a captured imperial or pirate are
propped against the cell. I have excluded these accessories due to the
difficultly in accurately attributing the accessory to a mini-fig. Sunday, 31 January 2016
So who are the Pirates?
Arrrrrr Pirates was the fourth Lego theme released, with
sets actively produced between 1989 and 1997. However, similar to my own Lego
hiatus, the Pirates eventually returned to the toyshop shelves in 2009 with
rereleases of old sets combining the Pirates style with newer Lego elements
including upgraded mini-fig facial expressions. 2015 saw Pirates relaunched
with 6 new sets building on the well-known Pirates style and storyline with new
building techniques and prints.[i]
Tuesday, 26 January 2016
An Introduction
Lego. It scattered the bedroom,
kitchen and lounge room floors my entire childhood. It imprinted the bottom of
our feet as we ran through the house. I guess payback for letting the hundreds
of bricks float and scatter across the house. It provided hours upon hours of
entertainment as we lay focused on the floor searching through the piles and
piles of bricks for the right colour and shape. It provided an outlet for our
imagination and creativity. It helped our ability to sit still and concentrate
as well as our hand-eye co-ordination.
I often built and rebuilt the
sets that had been given to me and my brothers over the years. But I also
remember letting my imagination take me away building anything and everything that
came across my mind.After a rather long hiatus from the joys of Lego, I have recently rekindled my love affair with Lego as an adult. It started slowly, but amped up after a visit to Legoland in Germany on holiday last year. A shelf in my room is slowly filling with and becoming dedicated to Lego sets. I even created a Lego winter wonderland over Christmas. Discovering the Winter Village subtheme, Advent Calendars and pulling out the Lego box from my childhood to spelling out Merry Christmas. The remnants from the Advent Calendar still scatter my work desk surrounding me with Lego every day at work. Building Lego has become an incredibly calming experience, a needed break from an incredibly hectic life and the hustle and bustle of city life. An exercise in mindfulness.
During the intervening years of my childhood Lego experience and rekindling this love affair, I spent many years studying, working and travelling. Throughout this time, my passion towards gender equality evolved from a mere interest to my passion. Enough to pull me back into the four walls of university to expand my knowledge of gender.
This blog is an attempt to
combine my passion for gender equality with my Lego love affair.
Thinking back, combining Lego
and gender first occurred to me after watching a feminist frequency video on Lego
during one of my classes last semester. The potential gendered nature of Lego
had never occurred to me before. To me, Lego hadn’t been gendered. It was
simply coloured bricks that almost seamlessly fitted together, to build
anything and everything from caravans, to boats to houses to space ships.
Whatever the imagination dreamt up. Whilst watching this video, my memories of
Lego being gender-free were shattered. The millions of unconscious thoughts and
attitudes that people hold around gender and almost everything else even
permeate through to Lego. Through to children’s toys that have found to have
huge educational and developmental benefits. I started to wonder, how far does
this go. Where are the unconscious bias represented in Lego. How does Lego reproduce
gender norms.
But where my journey into the
analysis of gender and Lego really started was when I received a Deep Sea
Exploration set as a thank-you. There are three mini-figs included in this set.
Not immediately, but pretty quickly what struck me was that of these three mini-figs,
only one was distinctly identifiable as a female. And from the picture of the
story on the box she was given a supporting role to the other two figures. This
mini-fig was designated as the photographer, to sit on the peripheral taking note and documenting what the
other mini-figs did. The other two male mini-figs were given primarily roles,
one with a radio organising, communicating and running the show, the other with
a crowbar discovering and opening the treasure chest full of coins.This scenario is representative of most western societies where society teach girls to fill the support role. Doesn’t encourage them to run their own lives, to take charge and lead, but rather girls are mostly encouraged through observation and society to be the support role to men. To rear children. To clean and cook. To support husband and partner ventures not pursue their own. To be vice-presidents not president. To be shop cashiers rather than shop owners. Whilst on the opposite side, teach boys to be leaders, to take charge, to be heard.
This sparked my interest, is
this story of female mini-figs fulfilling the supporting role consistent across
other Lego sets and themes. Is the male and female ratio consistent, where the
majority of mini-figs are distinguishable as male. Does this ratio vary across
years, across themes and sub-themes.
When analysing gender and Lego
first occurred to me, I was simply going to count female / male mini-fig. But
this has been done before. A quick google search comes back with thousands of
results in less than a second. These were mostly newspaper articles questioning
Lego’s decision to release its Friends theme exclusively to girls and other
gender issues around Lego’s design, manufacturing and marketing decisions.
Firstly, David Eaton, a AFOL
since 1998 and former Lego Ambassador asked ‘What is the sex ratio of Lego
minifigs?, how many of the minifigures that have been produced are male, female
and other?’ here.
Eaton notes a number of issues in undertaking an analysis of mini-fig gender,
particularly not being able to control for the production number of each
mini-fig nor using the binary of male / female to determine the gender of
mini-figs perfectly. However, Eaton doesn’t provide breakdown for different
themes and sub-themes nor an in depth analysis of role the male / female
mini-figs are given.
Secondly, David Pickett, a
social media marketer and a Lego animator wrote a four part blog ‘Historical
Perspective on the LEGO Gender Gap’ here.
This blog series takes a trip through the history of Lego and gender,
particularly their efforts to market separately to boys and girls as well as
the segregation of Lego into masculine and feminine sets from 1989. There is
also discussion on the evolution of mini-figs from being considered largely
gender neutral with little to no distinguishing gender features to
distinctively male or female.
From reading this newspaper
articles and blogs, my interest has grown. I want to look at more than just the
simple anatomic distinctions of mini-figs, I want to look at the roles they’re
given, whether they’re given any accessories, find trends across years, find
trends across themes and sub-themes. I plan to blog about what I discover about
Lego and gender in my attempt to answer my questions above. I also want to tie
what I find to other studies and beliefs about child’s acquiring gender.
I acknowledge that gender,
including the experience of gender is not uniform. Nor is there any benefit in
striving for all people’s experience of gender to be uniform. Where is the fun
in the world, if everyone is the same and has identical experiences, both positive
and negative. It is experienced differently and plays out completely
differently across the world in different times, places, contexts. Whilst
acknowledging this difference, my main focus is simply whether the mini-fig is
identifiable as a female or as a male. It does not go as far as Lego mini-fig
skin colour, although of the sets I have looked at so far, all mini-figs are
majority yellow skinned. With little to no acknowledgement to various skin
colour.
The process of collecting all
relevant data, is long, tedious and on-going. The collection of all relevant
data will not happen overnight, but rather across time. The following blog posts
will likely reflect the process of data collection rather than any particular
affiliation or meaning with particular themes or sub-themes. Further, the more
recent sets will be grouped on the binary of female and male, as with most
recent sets this is possible, if not by the face given helmets and glasses, then
by Lego’s description of the mini-fig, for example fireman or policeman. When I
get to the older sets I will make adjustments for mini-figs that I believe are
truly gender neutral with no discernible features to distinguish them as female
or male. But with most things, there is an element of personal judgement.
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