Until relatively recently, Lego was rather restricted in how
they told the stories of their mini-figs. There were limitations in how the
fantasy that developed around each set at the workshop made it into homes
across the world and the imagination of children and adults. To portray the
mini-figs, Lego would have to include each description through the
instructions, only available through purchasing the set. However, that has all
changed with the explosion of the internet and information accessibility. Lego
has willingly jumped on board with their website, not only advertising and
selling their sets around the world but also selling the stories of their mini-figs
and bricks. It has given Lego yet another avenue to provide the stories associated
with the humble brick to people all over the world, regardless of whether that
set had been purchased or not.
The Lego website has dedicated pages for all their active
themes. The pirate page (see Lego website) includes a number of videos that look at a number of
different sets and demonstrate one of the infinite possible stories that can be played out. There is
also the inclusion of descriptions for the most recent characters (see Lego website). This is more
than likely because the internet was still relatively new and unimaginable when the Pirate hiatus
started in late 1990s.
There are 20 Pirate themed mini-figs listed on Lego’s
website. As you can see from the picture, the 2015 Pirate sets included a
fourth type of soldier, the Bluecoats which replaced the Imperial soldiers, guards
and armada. However, the pirates were relatively similar to the 1990s pirate
mini-figs.
As can also be seen from the picture, there are only two female mini-figs in
the recent Pirate sets – the Governors’ Daughter and the Pirate Princess.
The Governor’s daughter is described as someone who ‘secretly dreams of being a
pirate. Being skilled with a sword and a daredevil by nature, she would love to
sail the Seven Seas and lead a life of exciting adventure.’ (see Lego website) The Governor’s
daughter has appeared in two sets; the Imperial
Flagship in 2010 and the Soldiers’
Fort in 2015. Although described as a skilled swordswomen, she is only
given a sword in Soldiers’ Fort. Further,
unlike most mini-figs, the Governor’s Daughter is clothed in a dress. As most could assume, wearing a dress,
can constrain ones ability to actively fight and defend oneself. Within a lego
story not having individual legs
that can move can limit the way child and adults can play out stories with the
Governor’s Daughter. What’s more, in the Imperial Flagship,
the Governor’s Daughter is given the choice of not one but two dresses. I’m
almost certain that almost no other mini-fig in the Pirate sets have wardrobe
changes, a spare set of legs just in case the black or white pants are going to clash!
Moving on to the Pirate Princess, she ‘loves adventure. She
is an expert swordfighter who never steps away from a duel….which explains the
eye patch.’ (see Lego website) The Pirate Princess appears in only one set, Treasure
Island released in 2015. In this set, the Princess Pirate is shown sitting on top of the Treasure
Island, taking charge and leading the fight to ensure found treasure is
protected from the hands of the Bluecoat Soldier.
There are
clear gender equality issues with the description as well as the portrayal of
the Governor’s Daughter. She is the only mini-fig who wears a dress and is the
only mini-fig whose identity and name are reliant on a someone else, her
father. She is not even given a separate name like ‘Charlotte’ that can be
linked to her relationship to the Governor. But rather instead her, and her
role through Lego’s description is dependent on her belonging to someone else.
The Governor’s Daughter is tied to, determined and dependent on her father, the
Governor. No other character, Bluecoat soldier or pirate has their own identity
connection to someone else. I do wonder why Lego felt so compelled to describe
one of two female mini-figs in this very gender stereotypical way. Particularly,
when the Governor’s description makes no note of his daughter. ‘The
Governor is in command of all the Bluecoat soldiers. He finds great pleasure in
collecting taxes and gathering gold and diamonds. Whenever the pirates steal
his treasure, he gets red as a parrot and screams and shouts and flaps his arms
like… well, a parrot.’ (see Lego website)
Although
there are no clear gender equality issues with the Pirate Princess, other than
perhaps the inclusion of ‘princess’, I think there are more subtle gender
equality issues for the Pirate Princess. To me this is around the issue of
separately identifying the only female pirate and connecting her with the very
typical gendered belief around girls and princesses and fairytales.
What I want
to explore in the last part of this blog post on Lego’s description of their
Pirate themed mini-figs is the impact of separately identifying female
mini-figs. I believe that this can send the message that being female, in a
particularly male dominated arena, is something special. That it is important
enough to draw attention, that it needs to be seen as unique as well as the
potential that being a female in this type of role is extraordinary not
ordinary and simply part of life.
Why does there
need to be a distinction made between male and females that are essentially
undertaking the same role, or position in society. This leads to examples in
society where if a female returns to work shortly after having a baby it is
extraordinary whereas when men return it is often simply life. Another example
is when a parent leaves their family, when a man leaves it is simply bad luck
or in some cases to be expected, but if a female leaves it is a devastation and
disgrace something that is unthinkable.
Coming back to Lego and
Pirates, why couldn’t there be a female pirate mini-fig that was equal and
without distinction to the male pirate mini-figs. Why can’t there be the same goal for pirates, regardless of whether they are depicted as female
or male.
The desire for Lego to
separately list out and identify the only two female mini-fig further sends the
message that female mini-figs, and female in society by extension, are not
simply part of the story or part of the crowd and corresponding society. But
rather it sends the message that women are special, they stand out and have a
different more visible story to male mini-figs and by extension men.



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